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Product packaging involves designing, evaluating, and producing a container for your products. Many online retailers create a branded product packaging experience to delight customers and improve profitability.

Importance of Product Packaging

Packaging has become an extension of your brand and is required when Building a long-term, growing brand means bringing customers back time and time again. Repeat customers will spend more with your business, and investing in retention and customer loyalty can move you off of the endless treadmill where you’re always trying to find new customers. 

Types of Product Packaging

Corrugated Boxes

The most typical type of product packaging used by retailers is corrugated boxes. They’re sturdy, don’t add weight to your packages, and can be recycled.


You can use poly mailers or plastic mailing bags to ship your goods for light but not including fragile products. They are lightweight, strong, easy to store, and self-sealing, which makes shipping small orders or boxes easier.

Custom Product Packaging

Custom boxes are a great way to create a unique unboxing experience and show customers what you value. You can print all over your box to present your brand in new ways and create a satisfying experience for your customers.

What to consider when designing your product packaging.

  1. What type of packaging do you want? Box or bag? Is your brand eco-friendly? Do you like it shrink-wrapped?
  2. What will be the first thing they will see when opening your package? Do you want tissue paper surrounding the product? Are you going to use packing peanuts, foam inserts, air pillows, or bubble wrap? Or do you want to make it flashy and use crinkle paper? Remember, this will represent your product and brand.
  3. Do you want to add promotional materials? Remember that promotional materials deepen the brand’s relationship with customers.
    a. It can be as simple as including a personal note or special instructions to help customers get more value out of your product—the possibilities are endless and relatively inexpensive. 
  4. Extras to make your package extra special.
    Custom Notes
    b. Educational Materials
    c. Samples

Product Packaging F.A.Q

How do you determine the type of packaging?

First, you need to decide if your product is durable or if it needs to be supported by an outer case of some sort. Then it would help if you decided whether or not you want to wrap it.

What if I am unsure what direction we want our brand to go? 

That’s okay! We will help you find your niche. All you need to do is want it.

What does the Samples Company do? 

The Samples Company has been helping companies develop their brand and products for many years. We have experienced staff who excel in their departments. Our experts will help you with all your needs.



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